Greater Downtown New Bern . . .

it’s where shopping, dining, history and the arts come together.

Situated at the confluence of two scenic rivers, Greater Downtown New Bern is the center for vibrant lifestyle experiences in Eastern North Carolina. Pedestrian-friendly, it is home to historic Tryon Palace, the birthplace of Pepsi, as well as great shopping, dining, museums, concerts, galleries and parks. Discover North Carolina’s second oldest town located just off of  US Highways 70 and 17.

It’s where everything has been coming together . . . for more than three hundred years.


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As a Main Street America™ Accredited program, SwissBear, Inc., is a recognized leading program among the national network of more than 1,200 neighborhoods and communities that share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America.

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Our Mission

Swiss Bear facilitates the development of the greater downtown area through leadership and planning that empowers community stakeholders to promote and enhance New Bern’s unique cultural and natural resources.

Other apps worthy of checking out are the New Bern app and the Nowait app 

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