Executive Director

Lynne Harakal, originally from Bethlehem, PA, is a graduate of Syracuse University, Newhouse School of Public Communications. Lynne moved to New Bern in 2004 and in 2008 joined the New Bern Historical Society as its Executive Director and continued to serve in that role until 2016 when she became the Executive Director of Swiss Bear, Inc. She also serves on the Chamber of Commerce Board of Directors, New Bern Historical Society Board of Directors, the downtown New Bern MSD advisory group, and is a trustee for Centenary United Methodist Church. Lynne is married to Mark Harakal and has two grown daughters, Nikole and Kyra.

Business Specialist

Karen Genua, originally from Lafayette, California, Karen is a graduate of the University of California, Los Angeles. She moved to New Bern from the Raleigh area in 2018 and joined Swiss Bear, Inc. in 2019. Her professional background includes media research and data analysis for local TV stations in major markets. Her past community engagement includes both volunteer and board member service for Western Wake Crisis Ministry in Apex, NC, and more recently as a PRO Literacy Certified Tutor for the Craven Literacy Council in New Bern.