Shop in Downtown New Bern
Our Shopping Scene
Stroll through downtown New Bern’s charming streets and discover a delightful shopping experience filled with locally owned boutiques, artisan shops, and specialty stores. From handmade gifts and coastal décor to stylish clothing and antiques, there’s something unique around every corner.
Anchored in New Bern
Anchored in New Bern is the premier destination for custom-designed and trademarked merchandise in New Bern, NC.
Audra Style
Audra Style is a vibrant boutique in downtown New Bern offering colorful, art-inspired jewelry, clothing, and accessories. Founded by artist Audra Sampson, the shop blends bold Southern flair with original hand-painted designs.
Birthplace of Pepsi
The Birthplace of Pepsi is a must-visit for fans of the iconic soft drink. Located in the original 1890s pharmacy where Caleb Bradham invented Pepsi-Cola, the store features a wide selection of Pepsi-branded merchandise, collectibles, and apparel. Visitors can also enjoy a fountain Pepsi at the vintage-style soda bar and explore exhibits of the brand’s history.
Franklin’s
Franklin’s is a curated lifestyle boutique in downtown New Bern blending antique and vintage finds with modern home décor, gifts, and apparel. Known for its unique wood slab showroom and nostalgic general store, it offers a one-of-a-kind shopping experience where old meets new.
Made in NC
Made in NC takes shopping local to a new level with all North Carolina-made products, ranging from peanuts to toffee to lotion to hand-made pottery.
SnapDragon Toys
SnapDragon is a specialty toy store serving all ages. We carry toys, crafts, science, puzzles and more. Everyone can find their inner child at SnapDragon.
Apparel
Lula Balou
Lula Balou is a stylish women’s boutique in downtown New Bern, featuring chic clothing, accessories, and gifts. With a focus on coastal flair and effortless fashion, it offers a curated mix of trendy and timeless pieces.
Surf, Wind and Fire
Surf, Wind and Fire is a surf-inspired outdoor lifestyle store offering apparel, gear, and accessories. The shop features a craft beer bar, in-house screen-printed apparel by S.L. Revival Co., and a selection of locally made goods, creating a unique blend of adventure and community spirit.
Twice As Nice
Twice As Nice is an upscale consignment boutique, offering a curated selection of stylish and high-quality women’s clothing, shoes, and accessories. Located in the historic Old City Hall, it combines timeless charm with modern fashion finds.