Attractions in Downtown New Bern
Our Top Attractions
Discover a lively mix of activities in downtown New Bern—from exploring historic landmarks and unique boutiques to enjoying art galleries, scenic riverfront strolls, and live entertainment.
Birthplace of Pepsi-Cola
Pepsi was born in New Bern, NC. In 1893, pharmacist Caleb Bradham invented the original recipe for what would become Pepsi-Cola in his drugstore on Middle Street and Pollock Street. Come enjoy a cold Pepsi in its birthplace!
New Bern Civic Theatre
The New Bern Civic Theatre offers year-round live performances in a historic downtown venue, showcasing local talent in plays, musicals, and special events. A cornerstone of the arts scene, it brings Broadway-style entertainment to the heart of New Bern.
Tryon Palace
Tryon Palace is a stunning reconstructed colonial governor’s mansion offering immersive tours, costumed interpreters, and hands-on exhibits that bring North Carolina’s early history to life. Located in downtown New Bern, it’s a must-see for history lovers of all ages.
Outdoor Fun
Bear Town Bears
New Bern’s popular “Bear Town Bears” are a fun, family-friendly activity where visitors can go on self-guided “bear hunts” to find 28 uniquely decorated bears in Downtown alone. The tradition honors New Bern’s Swiss roots—named after Bern, Switzerland, where “Bern” means bear.
Tryon Palace Gardens
The Tryon Palace Gardens are open year-round, featuring beautifully maintained formal, kitchen, and wilderness gardens. Whether you’re strolling for inspiration or relaxation, the blooms and seasonal color make it a peaceful escape in the heart of the city.
Union Point Park
Union Point Park is a scenic waterfront park in downtown New Bern where the Neuse and Trent Rivers meet, featuring walking paths, picnic areas, a playground, and frequent community events. It’s a perfect spot to relax, enjoy the view, or catch live music and festivals.